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Evangelion is not so much an original as itself already a…

“Evangelion is not so much an original as itself already a copy of popular anime elements, “an aggregate of information without a narrative” or a “grand non-narrative” (O38). This results in part from industrial changes. By the ’90s, any product can spawn all the others: a series of stickers or a…” quote by McKenzie Wark
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““Evangelion is not so much an original as itself already a copy of popular anime elements, “an aggregate of information without a narrative” or a “grand non-narrative” (O38). This results in part from industrial changes. By the ’90s, any product can spawn all the others: a series of stickers or a company logo could bloom into a series of manga, TV or film anime, games and more. By now “the narrative is only a surplus item””

McKenzie Wark

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote argues that Evangelion is a collage of existing anime tropes, lacking a unique narrative, reflecting a broader media trend where products become interchangeable and narrative becomes secondary.

In simple terms: Evangelion copies existing anime ideas, making story secondary.

Key Takeaway

Recognize when media is more style than story.

Themes

media criticism postmodernism culture industrialization originality

Mood

critical analytical

Type

theoretical critical

When to use this quote

  • anime analysis
  • media studies
  • creative production
  • branding strategies

Key Concepts

intertextuality hyperreality commodification

Questions to Reflect On

  • How does remix culture affect artistic value?
  • Can a work be original despite using familiar elements?
A Different Perspective

The claim may overlook Evangelion’s own thematic depth and fan impact.

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