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Give serious thought to why your company should care about…

“Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll…” quote by Max McKeown
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“Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.”

Max McKeown

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Strategic influence grows by aligning proposals with board priorities and addressing senior managers' fears.

In simple terms: Focus on board‑driven problems to sell strategy.

Key Takeaway

Target solutions to senior concerns for credibility.

Themes

strategy leadership influence

Mood

analytical pragmatic

Type

professional instructional

When to use this quote

  • board meetings
  • consulting projects
  • internal pitches

Key Concepts

organizational behavior problem solving communication

Questions to Reflect On

  • How do you identify senior managers' anxieties?
  • What tactics build trust in strategy?
A Different Perspective

Board agendas may shift, limiting relevance.

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