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I've found great virtue in two-thirds of the way into the…

“I've found great virtue in two-thirds of the way into the message; right before I'm really want to nail home a point, pausing to tell a joke or to tell a light-hearted story, because I know my audience has been working with me now for 20 or 25 minutes. And if I can get them to laugh, get oxygen…” quote by Max Lucado
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“I've found great virtue in two-thirds of the way into the message; right before I'm really want to nail home a point, pausing to tell a joke or to tell a light-hearted story, because I know my audience has been working with me now for 20 or 25 minutes. And if I can get them to laugh, get oxygen into their system, it wakes up those who might be sleeping, so there's something about using a story to draw people back in right before you drive home your final point. In that case I think it's real legitimate just to use a story for story's sake.”

Max Lucado

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Using humor and stories re‑engages audiences before concluding points, making messages memorable.

In simple terms: Stories and jokes refresh listeners.

Key Takeaway

Pause for a story before ending.

Themes

communication public speaking engagement humor storytelling

Mood

energetic inspirational

Type

educational motivational

When to use this quote

  • presentations
  • workshops
  • teaching
  • leadership training

Key Concepts

attention span cognitive reset emotional connection

Questions to Reflect On

  • How can you balance humor and substance?
  • When is a story most effective?
A Different Perspective

Overuse of jokes can dilute the core message.

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