So what is design all about? It [exists to] decrease the…
![“So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to…” quote by Massimo Vignelli](https://sms4smile.com/q/img-quotes/28b/massimo-vignelli-13401_amount_so-what-is-design-all-about-it-exists-to_2512333.png)
“So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Design exists to elevate quality, reducing vulgarity, focusing on intangible excellence over style.
In simple terms: Design should enhance quality.
Key Takeaway
Prioritize substance over style.
Themes
design
quality
humanism
Mood
analytical
inspirational
Type
philosophical
design theory
When to use this quote
- product development
- urban planning
- branding
- education
Key Concepts
aesthetic philosophy
functionalism
Questions to Reflect On
- How does your work reflect quality?
- What standards define “vulgarity” for you?
A Different Perspective
Quality can be subjective and hard to quantify.