Skip to content

In the lean approach, companies are taught that prices are…

“In the lean approach, companies are taught that prices are set by the market and that one way to improve profit margin is to reduce costs. This thinking flies in the face of "cost plus" thinking, where we look first at our own costs and set prices based on our desired profit margin. The reality is…” quote by Mark Graban
Download Open image
““In the lean approach, companies are taught that prices are set by the market and that one way to improve profit margin is to reduce costs. This thinking flies in the face of "cost plus" thinking, where we look first at our own costs and set prices based on our desired profit margin. The reality is that most companies whether manufacturers or hospitals, do not have market power to set prices as they wish.””

Mark Graban

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote critiques the common lean belief that market forces set prices, arguing many firms lack pricing power and should consider cost‑plus strategies instead.

In simple terms: Lean pricing assumes market control, but many lack it; consider cost‑plus.

Key Takeaway

Assess pricing power before adopting lean cost cuts.

Themes

economics healthcare lean management pricing strategy

Mood

analytical critical

Type

business strategic

When to use this quote

  • small clinics
  • public hospitals
  • manufacturing firms

Key Concepts

market dynamics cost‑plus pricing profit margins strategic planning

Questions to Reflect On

  • Do we truly have market power?
  • When is cost‑plus appropriate?
A Different Perspective

Cost‑plus may reduce competitiveness if market demand is price‑elastic.

★ ★ ★ ★ ★ No ratings yet

More by Mark Graban

Explore all 6 Mark Graban quotes

More Costs quotes

Browse all 534 Costs quotes