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The CMO is expected to spend more on technology than the…

“The CMO is expected to spend more on technology than the CIO by 2017.” quote by Marc Benioff
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“The CMO is expected to spend more on technology than the CIO by 2017.”

Marc Benioff

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Chief Marketing Officers will outspend CIOs on technology by 2017, reflecting shifting priorities.

In simple terms: CMOs to spend more on tech than CIOs.

Key Takeaway

Align marketing and tech budgets.

Themes

marketing technology budgeting

Mood

analytical forward‑looking

Type

business strategic

When to use this quote

  • marketing strategy
  • IT investment
  • organizational planning

Key Concepts

digital transformation leadership

Questions to Reflect On

  • Why is marketing driving tech spend?
  • How can CIOs stay relevant?
A Different Perspective

May underestimate IT infrastructure needs.

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