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It isn't easy for me to have contact with the industry…

“It isn't easy for me to have contact with the industry, because it is so outdated. Look at General Motors, look at -Mercedes, look at Chrysler, look at Porsche, look at BMW . . . They are all building cars from yesterday! Nobody has an idea how the car of tomorrow should look. I've built them…” quote by Luigi Colani
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“It isn't easy for me to have contact with the industry, because it is so outdated. Look at General Motors, look at -Mercedes, look at Chrysler, look at Porsche, look at BMW . . . They are all building cars from yesterday! Nobody has an idea how the car of tomorrow should look. I've built them already. I have the prototypes in my exhibition, but they won't do it.”

Luigi Colani

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker criticizes the automotive industry's reliance on outdated designs and claims to have already created future concepts that are ignored.

In simple terms: Industry clings to old car designs while innovators are dismissed.

Key Takeaway

Push for adoption of forward‑thinking prototypes.

Themes

innovation industry stagnation design future tech resistance to change

Mood

frustrated determined critical

Type

critical visionary

When to use this quote

  • design pitch
  • exhibition
  • industry meeting

Key Concepts

automotive design prototype development market adoption corporate inertia

Questions to Reflect On

  • How can innovators bridge the gap between prototype and production?
  • What incentives would motivate established manufacturers to adopt new designs?
A Different Perspective

Industry may lack resources to implement radical ideas.

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