in television the product is not the program; the product…
“in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Television’s product is the audience, not the program; advertisers buy viewers, highlighting the commercial focus of media.
In simple terms: TV sells viewers, not shows.
Recognize audience value.
Themes
Mood
Type
When to use this quote
- marketing strategy
- content creation
- media literacy
Key Concepts
Questions to Reflect On
- How does audience targeting shape programming?
- What responsibilities do advertisers have?
Oversimplifies content’s cultural role.