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in television the product is not the program; the product…

“in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.” quote by Linda Ellerbee
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“in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.”

Linda Ellerbee

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Television’s product is the audience, not the program; advertisers buy viewers, highlighting the commercial focus of media.

In simple terms: TV sells viewers, not shows.

Key Takeaway

Recognize audience value.

Themes

media advertising consumerism

Mood

analytical critical

Type

media business

When to use this quote

  • marketing strategy
  • content creation
  • media literacy

Key Concepts

audience economics media ethics

Questions to Reflect On

  • How does audience targeting shape programming?
  • What responsibilities do advertisers have?
A Different Perspective

Oversimplifies content’s cultural role.

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