In one study, women were told they were going to rate the…
““In one study, women were told they were going to rate the quality of certain foods. Some women got a milkshake followed by three bowls of ice cream; some just got the ice cream. The restrained eaters who didn’t get the milkshake ate very little of the ice cream (trying to be “good”), but those who drank the milkshake also ate most of the ice cream. (The “what the hell” effect. . . i.e., “I drank the milkshake, I ruined my diet, what the hell, I’ll eat the ice cream, too.”) The idea that there will be a restriction in the future paradoxically motivated these women to act counter to their internal restriction, “to get it while I can.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
A “what the hell” mindset after a small indulgence leads to further over‑eating, overriding restraint.
In simple terms: A tiny slip can cause larger excesses.
Key Takeaway
Recognize and stop the cascade early.
Themes
psychology
eating behavior
self‑control
Mood
cautious
analytical
Type
educational
psychological
When to use this quote
- dieting
- food choices
- stress eating
- self‑regulation
Key Concepts
behavioral economics
habit formation
Questions to Reflect On
- What triggers your “what the hell” moments?
- How can you interrupt the cycle?
A Different Perspective
Not all indulgences trigger this effect.