You got to have a gimmick in this got-to-have-a-gimmick…

You've got to have a gimmick if your band sucks.

— Gary Giddins

[Death is] a gimmick. It's the time-birth-death gimmick. Can't go on much longer, too many people are wising up.

— William S. Burroughs

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,…

— William Bernbach

Sometimes it's tempting to go for more clickbait or go cover more controversial topics, or just find a gimmick that'll get more people to…

— MrBeast

I hope we don't lose in America this demand that those of us who want this office must be prepared not to handle the…

— Walter H Pater

“Whether you try too hard to fit in or you try too hard to stand out, it is of equal consequence: you exhaust your…

— Criss Jami

A song cannot be a gimmick as it requires talent and hard work. But if it is placed wrongly, then it can be called…

— Sameera Reddy

MPs have no real knowledge of how to function other than via gimmick and briefings.

— Dominic Cummings

You gotta have a gimmick.

— Ethel Merman

These days, you have to have a gimmick to do the weather. You have to have an act.

— Willard Scott

Everybody is designing magic iPhone apps that do things that are really, really beautiful, but a really important thing about magic is that the…

— Penn Jillette

I don't want any gimmicks. The fact that people think that Whack is a gimmick is so crazy.

— Tierra Whack

I am a successful lecturer in physics for popular audiences. The real entertainment gimmick is the excitement, drama and mystery of the subject matter.…

— Richard P. Feynman

I didn't want to be written about as a human-interest story. I didn't want to be a passing thing. You know, now we move…

— Aimee Mullins

I've never wanted to use my age as a gimmick, as something that would get me ahead of other people. I've wanted the music…

— Taylor Swift