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My feeling is the moment the theatre is not full you have…

“My feeling is the moment the theatre is not full you have to do something else. But most people somehow think 'If we did it better, they would come'. No. They don't come.” quote by Keith Johnstone
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“My feeling is the moment the theatre is not full you have to do something else. But most people somehow think 'If we did it better, they would come'. No. They don't come.”

Keith Johnstone

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Empty audiences require innovation, not false promises of better performance.

In simple terms: Empty seats demand new approaches.

Key Takeaway

Innovate to attract audiences.

Themes

theatre audience innovation

Mood

practical strategic

Type

theatrical professional

When to use this quote

  • theatre production
  • marketing
  • event planning

Key Concepts

improvisation creativity

Questions to Reflect On

  • How to create compelling experiences?
  • What truly draws people in?
A Different Perspective

Improvement alone doesn't guarantee attendance.

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