The technology we have available is not being used, and we…
“The technology we have available is not being used, and we don't have to tell stories in a line anymore. We can tell them in the shape of a tree. I can't stand to see it not happen, and I'm going to make it happen.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
We have tools to create non‑linear narratives, yet we often stick to linear formats; we should embrace branching, tree‑like storytelling.
In simple terms: Use new tech for branching stories.
Adopt non‑linear formats now.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- interactive games
- educational modules
- brand storytelling
Key Concepts
Questions to Reflect On
- How can you redesign a current project as a branching story?
- What barriers keep you from using new formats?
Linear habits persist due to habit and risk aversion.