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There are 9 rejected ideas for every idea that works.

“There are 9 rejected ideas for every idea that works.” quote by Jonathan Ive
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“There are 9 rejected ideas for every idea that works.”

Jonathan Ive

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Many ideas are discarded; only a few become successful innovations.

In simple terms: Most ideas fail, but persistence yields breakthroughs.

Key Takeaway

Persist through rejection to find viable ideas.

Themes

innovation failure creativity design

Mood

analytical encouraging

Type

design business

When to use this quote

  • product development cycles
  • brainstorming sessions
  • startup pitch meetings

Key Concepts

ideation selection bias risk tolerance

Questions to Reflect On

  • How many ideas have you discarded?
  • What criteria help you identify promising concepts?
A Different Perspective

High rejection rates can discourage risk‑taking.

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