Research by the Keller Fay Group finds that only 7 percent…
“Research by the Keller Fay Group finds that only 7 percent of word-of-mouth happens online.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Most word‑of‑mouth recommendations still occur offline, with only a small fraction happening online.
In simple terms: Most recommendations are still face‑to‑face.
Focus on offline engagement strategies.
Themes
Mood
Type
When to use this quote
- retail sales
- local events
- community building
- customer referrals
Key Concepts
Questions to Reflect On
- How can brands bridge offline and online word‑of‑mouth?
- What offline tactics drive online buzz?
Online platforms cannot fully replace personal interaction.