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Research by the Keller Fay Group finds that only 7 percent…

“Research by the Keller Fay Group finds that only 7 percent of word-of-mouth happens online.” quote by Jonah
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“Research by the Keller Fay Group finds that only 7 percent of word-of-mouth happens online.”

Jonah

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Most word‑of‑mouth recommendations still occur offline, with only a small fraction happening online.

In simple terms: Most recommendations are still face‑to‑face.

Key Takeaway

Focus on offline engagement strategies.

Themes

marketing communication behavior

Mood

analytical pragmatic

Type

research insightful

When to use this quote

  • retail sales
  • local events
  • community building
  • customer referrals

Key Concepts

social influence offline networks digital gap

Questions to Reflect On

  • How can brands bridge offline and online word‑of‑mouth?
  • What offline tactics drive online buzz?
A Different Perspective

Online platforms cannot fully replace personal interaction.

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