Perhaps you could send useful “how to” tips. You could…
““Perhaps you could send useful “how to” tips. You could clip news items out of the paper and send them to your customers with a little note that just says, “Hi John, thought this might interest you. Joe Girard.” Some salesmen send expensive personalized calendars. This keeps their name in front of the customer all year long. Another salesman I know keeps postcards in his briefcase and jots off a personal note to his good customers while waiting for an appointment or a plane. Watch the ways in which the giant companies spend millions just to keep their name in front of the public. I have learned from them, and you should too, because we have businesses just like them, only maybe not so big.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Consistent, low‑cost personal touches keep a brand top‑of‑mind and build lasting relationships.
In simple terms: Small, regular contact builds loyalty.
Key Takeaway
Stay visible with useful, personalized content.
Themes
relationship building
branding
customer retention
personalization
marketing
Mood
friendly
professional
strategic
Type
advice
marketing
sales
When to use this quote
- sales calls
- email newsletters
- handwritten notes
- customized calendars
- postcards
Key Concepts
psychology of reciprocity
attention economy
customer lifetime value
Questions to Reflect On
- How can you add genuine value in each touch?
- What frequency feels natural for your audience?
A Different Perspective
Too many touches can feel intrusive if not truly valuable.