I produced audio editions of 'Beneath' and 'Kronos'…
“I produced audio editions of 'Beneath' and 'Kronos' primarily to grow my audience. I'd seen it work for guys like Scott Sigler and J.C. Hutchins and thought their audience might enjoy my books as well. The goal was to get them hooked on the audio and hope they would migrate to the print books.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He created audio versions of his books to expand his readership, inspired by other authors' success, hoping listeners would later buy print copies.
In simple terms: He made audiobooks to attract more readers, hoping they'd buy print later.
Key Takeaway
Use audio to broaden reach and drive print sales.
Themes
marketing
audience growth
cross‑media
author strategy
Mood
optimistic
strategic
Type
promotional
business
When to use this quote
- book launch
- author promotion
- listener engagement
- cross‑selling
Key Concepts
audio publishing
conversion funnel
brand expansion
Questions to Reflect On
- How effective is audio at driving print sales?
- What other formats could complement audio?
A Different Perspective
Audio may not convert all listeners to print buyers.