What we want to be is something completely new. There is…
“What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Amazon aims to create unprecedented services with no existing counterpart.
In simple terms: Building entirely new, unmatched offerings.
Innovate beyond existing models.
Themes
Mood
Type
When to use this quote
- product development
- market entry
- digital transformation
- competition
Key Concepts
Questions to Reflect On
- What risks accompany creating something entirely novel?
- How can you measure success without precedent?
New concepts can face regulatory or adoption hurdles.