if one looks down on a product concept from a bird’s-eye…
““if one looks down on a product concept from a bird’s-eye view it is quickly apparent that during most of the development period the concept is sitting still, awaiting feedback from the group which conducts the clinics on all of the firm’s products or awaiting its place on the schedule of the department which conducts small-scale market trials for all products. Then, when the decision to launch is made, there is more waiting while the production system is adapted to accept the new product, new packaging materials are developed, and the marketing campaign is planned.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Product ideas stall without feedback, causing delays and wasted effort
In simple terms: Ideas wait for feedback, causing delays
Key Takeaway
Seek early, continuous feedback to keep projects moving
Themes
product development
feedback loops
lean management
Mood
analytical
critical
Type
technical
educational
When to use this quote
- product launch
- resource allocation
- team coordination
Key Concepts
iteration
market testing
Questions to Reflect On
- How can teams reduce waiting time for feedback?
- What structures keep feedback flowing?
A Different Perspective
Waiting for feedback can stall innovation if not managed