We’re taught to do things the right way. But if you want…
“We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It’s exciting, actually. To me, solving problems is a bit like a drug. You’re on it, and you can’t get off.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Innovation often requires breaking conventions and embracing failure to uncover new solutions.
In simple terms: Break rules to discover new ideas.
Key Takeaway
Embrace failure as a learning tool.
Themes
creativity
risk
problem solving
innovation
experimentation
Mood
excited
curious
determined
Type
motivational
inspirational
When to use this quote
- product development
- research labs
- entrepreneurial ventures
- creative brainstorming
Key Concepts
Design thinking
serendipity
failure analysis
Questions to Reflect On
- How can you safely experiment with “wrong” methods?
- When does risk outweigh potential reward?
A Different Perspective
Not all failures lead to insight; some may waste resources.