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If orange trees grew all over the country, you couldn't…

“If orange trees grew all over the country, you couldn't sell oranges. Do you understand that? So, all our decision making is based upon scarcity or the availability of resources. If we have a shortage of any kind of resource, we put all the labs to work on making substitute materials. People…” quote by Jacque Fresco
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“If orange trees grew all over the country, you couldn't sell oranges. Do you understand that? So, all our decision making is based upon scarcity or the availability of resources. If we have a shortage of any kind of resource, we put all the labs to work on making substitute materials. People always worry about 'What if we run out of a certain material?', but we have enough technology today to make thousands of different substitutes.”

Jacque Fresco

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Scarcity drives decision‑making; technology can create substitutes for limited resources.

In simple terms: Scarcity shapes choices; tech can replace scarce resources.

Key Takeaway

Invest in resource‑substitution technologies.

Themes

scarcity technology innovation resource management

Mood

optimistic forward‑looking

Type

inspirational practical

When to use this quote

  • business strategy
  • environmental planning
  • product development
  • policy making

Key Concepts

economics systems thinking

Questions to Reflect On

  • What resources could be most effectively substituted today?
  • How do we ensure substitutes are sustainable?
A Different Perspective

Technological substitution may have ecological or social trade‑offs.

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