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Good design, at least part of the time, includes the…

“Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.” quote by Ivan Chermayeff
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“Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.”

Ivan Chermayeff

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Advocates clear, problem‑focused design over trendy or obscure styles, using familiar language.

In simple terms: Design should be clear and purposeful.

Key Takeaway

Prioritize clarity over flashiness.

Themes

design clarity communication

Mood

analytical objective

Type

educational professional

When to use this quote

  • product development
  • branding
  • UX workshops

Key Concepts

user‑centered design visual hierarchy

Questions to Reflect On

  • When is a trendy approach justified?
  • How can you simplify complex ideas?
A Different Perspective

Trendiness can attract attention but reduce usability.

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