Skip to content

The fashion industry has done itself in by neglecting the…

“The fashion industry has done itself in by neglecting the 60- to 80-year-old market. They have the time and the economic resources. They want to go shopping.” quote by Iris Apfel
Download Open image
“The fashion industry has done itself in by neglecting the 60- to 80-year-old market. They have the time and the economic resources. They want to go shopping.”

Iris Apfel

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The industry ignores the affluent senior market, missing a lucrative demographic with time and resources for shopping.

In simple terms: Seniors are a rich market being ignored.

Key Takeaway

Target older consumers with tailored fashion.

Themes

marketing demographics industry oversight

Mood

analytical critical

Type

business strategic

When to use this quote

  • retail strategy
  • product design
  • advertising campaigns

Key Concepts

economics ageism consumer behavior

Questions to Reflect On

  • What products would appeal to 60‑80‑year‑olds?
  • How can brands authentically engage seniors?
A Different Perspective

Older consumers may have different style preferences.

★ ★ ★ ★ ★ No ratings yet

More by Iris Apfel

Explore all 171 Iris Apfel quotes

More Done quotes

Browse all 25,653 Done quotes