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Well, that's why I really love Diego Della Valle, because…

“Well, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for whom it would have taken five years to see the difference between a ballet shoe and a book, he asked me to revive the label. It's a bit like Balenciaga. Brands…” quote by Ines de La Fressange
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“Well, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for whom it would have taken five years to see the difference between a ballet shoe and a book, he asked me to revive the label. It's a bit like Balenciaga. Brands like Vivier are pillars - they are monuments of fashion; they are names we don't forget. But the general public doesn't necessarily know that and therefore we had to get the name re-known.”

Ines de La Fressange

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker praises Diego Della Valle’s unconventional, instinct‑driven approach to reviving a fashion label, emphasizing brand legacy over formal credentials.

In simple terms: Instinct can revive brands better than formal training.

Key Takeaway

Trust intuition and brand heritage.

Themes

fashion branding intuition legacy entrepreneurship

Mood

enthusiastic reflective

Type

strategic inspirational

When to use this quote

  • rebranding campaigns
  • fashion shows
  • heritage marketing

Key Concepts

brand management creative risk cultural capital

Questions to Reflect On

  • How can intuition be balanced with consumer research?
  • What makes a brand timeless?
A Different Perspective

Risk of ignoring market data.

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