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No' is a reaction, not a position. The people who react…

“No' is a reaction, not a position. The people who react negatively to your proposal simply need time to evaluate it and adjust their thinking. With the passage of sufficient time and repeated efforts on your part, almost every 'no' can be transformed into a 'maybe' and eventually a 'yes'.” quote by Herb Cohen
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““No' is a reaction, not a position. The people who react negatively to your proposal simply need time to evaluate it and adjust their thinking. With the passage of sufficient time and repeated efforts on your part, almost every 'no' can be transformed into a 'maybe' and eventually a 'yes'.””

Herb Cohen

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

‘No’ is a temporary reaction, not a fixed stance; with patience and effort it can become ‘yes’.

In simple terms: ‘No’ can change with time.

Key Takeaway

Persist and reframe objections.

Themes

negotiation patience mindset

Mood

optimistic strategic

Type

advice motivational

When to use this quote

  • business deals
  • personal relationships
  • conflict resolution
  • team projects

Key Concepts

psychology communication strategy

Questions to Reflect On

  • How to tell a firm ‘no’ from a temporary one?
  • What strategies turn resistance into agreement?
A Different Perspective

Some ‘no’s are absolute and not negotiable.

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