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If your news must be bad, tell it soberly and promptly.

“If your news must be bad, tell it soberly and promptly.” quote by Henry Howarth Bashford
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“If your news must be bad, tell it soberly and promptly.”

Henry Howarth Bashford

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

When bad news must be delivered, do it directly and quickly to maintain trust and avoid speculation.

In simple terms: Tell bad news promptly and plainly.

Key Takeaway

Be honest and swift.

Themes

communication ethics trust

Mood

professional serious

Type

advisory instructional

When to use this quote

  • crisis management
  • public relations
  • team meetings
  • customer service

Key Concepts

journalism transparency

Questions to Reflect On

  • How can you balance honesty with calmness?
  • What timing works best for sensitive information?
A Different Perspective

Speed may cause panic if not handled delicately.

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