Skip to content

Design is all about desire, but strangely this desire…

“Design is all about desire, but strangely this desire seems almost subject-less today, or at least lack-less; that is, design seems to advance a new kind of narcissism, one that is all image and no interiority - an apotheosis of the subject that is also its disappearance. Poor little rich man: he…” quote by Hal Foster
Download Open image
““Design is all about desire, but strangely this desire seems almost subject-less today, or at least lack-less; that is, design seems to advance a new kind of narcissism, one that is all image and no interiority - an apotheosis of the subject that is also its disappearance. Poor little rich man: he is 'precluded from all fuure living and striving, developing and desiring' in the neo-Art Nouveau world of total design and Internet plenitude. ””

Hal Foster

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Modern design can become a self‑absorbing pursuit of image, losing interior depth and genuine desire.

In simple terms: Design may become shallow and self‑centered.

Key Takeaway

Seek depth and authentic desire in design.

Themes

design desire authenticity materialism subjectivity

Mood

critical thoughtful

Type

analysis critique

When to use this quote

  • advertising
  • product development
  • urban planning
  • digital media

Key Concepts

narcissism cultural critique aesthetics

Questions to Reflect On

  • How can designers balance image and substance?
  • What practices nurture authentic desire?
A Different Perspective

Design without purpose feels empty.

★ ★ ★ ★ ★ No ratings yet

More by Hal Foster

Explore all 2 Hal Foster quotes

More Desire quotes

Browse all 15,155 Desire quotes