The Simplicity Test 1. "Would my grandmother understand…

“Simple beats clever every time.”

— Greg Born

We are all very anxious to be understood, and it is very hard not to be. But there is one thing much more necessary.'…

— George MacDonald

Anthropology is separated from mass reading, and that is something that bothered Margaret Mead. She always said that she wrote everything for her grandmother,…

— Lily King

“Your business isn't magic; it's engineered. Stop treating it like an accident.”

— Greg Born

“THE 3 LAWS Simplify Before You Add Clarity Before Clever Results Before Activity”

— Greg Born

“Burnout isn't a badge of honor; it's a sign of poor system design and leadership failure.”

— Greg Born

“In aviation, 'good enough' is basically a four-letter word. In business, it's a slow, insidious killer”

— Greg Born

“Every minute wasted on complexity is a minute stolen from creation.”

— Greg Born

“The Complexity Trap: Every problem gets solved by adding more …more meetings, more approval, more process. Until the solution becomes worse than the problem.”

— Greg Born

“The path to significantly greater impact... lies in doing less, but doing it exceptionally well.”

— Greg Born

“Chaos is the enemy of any organization the strives to be outstanding.”

— Karen Martin

“Processes underpin business capabilities, and capabilities underpin strategy execution.”

— Pearl Zhu

“Start today creating a vision for yourself, your life, and your career. Bounce back from adversity and create what you want, rebuild and rebrand.…

— Germany Kent

“I'd rather do more with the same, then the same with less.”

— Justin Greene

“Having and understanding of the 'why' will help having an understanding of the 'how'.”

— Bobby Darnell