I'm not a big believer in slavishly following research…
“I'm not a big believer in slavishly following research. It's one of the things that's wrong with television is that if you throw the whole - the decision-making process to the research department, you're not making any instinctive, visceral judgments about programs, which are show business.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He warned that over-reliance on research removes instinctive judgment crucial for creative media.
In simple terms: Too much data can stifle intuition.
Key Takeaway
Balance data with gut feeling.
Themes
media
creativity
decision-making
Mood
critical
reflective
Type
advice
philosophical
When to use this quote
- program development
- content strategy
- audience analysis
Key Concepts
research bias
intuition
show business
Questions to Reflect On
- How do you integrate intuition with analytics?
- When should you trust gut over data?
A Different Perspective
Data alone cannot capture audience emotions.