Creativity can solve almost any problem,

“Good first impressions…are good for business.”

— CS-Edit

You must make the product interesting, not just make the ad different.

— Rosser Reeves

On the average, five times as many people read the headlines as read the body copy.

— David Ogilvy

People aren't interested in you. They're interested in themselves

— Dale Carnegie

“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”

— Bryan Eisenberg

The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you…

— Richard Bayan

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on…

— Robert Collier

Sometimes the most important job advertising can do, is to clarify the obvious.

— Jay Chiat

Cindy is a terrific writer and has both a studied - and an intuitive - understanding of the best practices of no-hype, high results…

— Steve Slaunwhite

Don't confuse visibility with credibility.

— Harvey Mackay

Consumers do not buy products. They buy product benefits.

— David Ogilvy

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid…

— David Ogilvy

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the…

— P. T. Barnum

“For a lie to add piquancy to a story the story would be factual. Fantasy needs no lie to stimulate or excite. But if…

— Daniel Kemp

20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still…

— Ken McCarthy