We have brands spending ungodly amounts of money on print…
“We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Overspending on traditional ads yields low ROI; focus on cost‑effective, audience‑centric channels.
In simple terms: Expensive ads often waste money.
Key Takeaway
Prioritize targeted, measurable marketing tactics.
Themes
marketing
budgeting
ROI
Mood
critical
analytical
Type
business
strategic
When to use this quote
- small business promotion
- media buying
- campaign planning
Key Concepts
advertising strategy
consumer behavior
digital media
Questions to Reflect On
- Which channels give you the best conversion?
- How can you measure ad effectiveness?
A Different Perspective
Traditional media may still reach niche audiences; balance is needed.