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Strategy is, above all else, the search for above average…

“Strategy is, above all else, the search for above average returns.” quote by Gary Hamel
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“Strategy is, above all else, the search for above average returns.”

Gary Hamel

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Strategic focus should be on seeking returns that exceed average expectations, driving superior performance.

In simple terms: Seek above‑average returns in strategy.

Key Takeaway

Prioritize high‑impact opportunities.

Themes

strategy performance innovation

Mood

analytical motivational

Type

business strategic

When to use this quote

  • business planning
  • investment decisions
  • product development

Key Concepts

competitive advantage risk management

Questions to Reflect On

  • What risks are you willing to take?
  • How do you measure “above average”?
A Different Perspective

High returns often involve higher risk.

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