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I try and be as stupid as possible regarding my…

“I try and be as stupid as possible regarding my profession, which means I try to look at as few design magazines as possible.” quote by Ettore Sottsass
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“I try and be as stupid as possible regarding my profession, which means I try to look at as few design magazines as possible.”

Ettore Sottsass

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He adopts deliberate simplicity, avoiding design trends to preserve originality.

In simple terms: Avoid trends to stay original.

Key Takeaway

Embrace minimal exposure to mainstream design.

Themes

originality design simplicity

Mood

reflective intentional

Type

philosophical advice

When to use this quote

  • architectural practice
  • product design
  • personal branding

Key Concepts

minimalism creative restraint

Questions to Reflect On

  • How does avoiding trends affect creativity?
  • When is it beneficial to engage with design media?
A Different Perspective

May limit awareness of useful innovations.

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