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I've never had the experience of 10 years at Unilever and…

“I've never had the experience of 10 years at Unilever and five years at Coca Cola. But I'm not the marketing director who only wants 25 per cent a year on the revenues. In the old days, you sold something, and you would be happy. At Ajax, we thought we needed more from that than selling a seat and…” quote by Edwin van der Sar
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“I've never had the experience of 10 years at Unilever and five years at Coca Cola. But I'm not the marketing director who only wants 25 per cent a year on the revenues. In the old days, you sold something, and you would be happy. At Ajax, we thought we needed more from that than selling a seat and making five grand.”

Edwin van der Sar

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He reflects on long tenures at big firms versus modest revenue goals, emphasizing fulfillment over profit margins.

In simple terms: Long careers at big brands don’t guarantee happiness; purpose matters more than revenue percentages.

Key Takeaway

Prioritize purpose over profit.

Themes

career fulfillment purpose marketing leadership

Mood

reflective thoughtful

Type

advice philosophical

When to use this quote

  • executive coaching
  • career planning
  • brand strategy
  • performance reviews

Key Concepts

Corporate tenure revenue expectations personal satisfaction

Questions to Reflect On

  • What drives your professional satisfaction?
  • How can companies balance profit with purpose?
A Different Perspective

Revenue focus can overlook employee well‑being and creativity.

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