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If you've got some news that you don't want to get…

“If you've got some news that you don't want to get noticed, put it out Friday afternoon 4:00 pm.” quote by David Gergen
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“If you've got some news that you don't want to get noticed, put it out Friday afternoon 4:00 pm.”

David Gergen

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Release low‑profile news late Friday to minimize attention.

In simple terms: Post news Friday afternoon to avoid notice.

Key Takeaway

Schedule releases strategically.

Themes

media strategy timing

Mood

strategic cautious

Type

tactical informative

When to use this quote

  • press releases
  • corporate announcements
  • political statements

Key Concepts

public relations news cycles

Questions to Reflect On

  • Why choose Friday afternoon?
  • What risks exist?
A Different Perspective

Unexpected events can still draw focus.

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