The great lesson of the Internet revolution is not that…
“The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does not add real value to the transaction.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
People will only pay for personal services that clearly improve outcomes; otherwise they expect free or low‑cost options.
In simple terms: Value must be evident for customers to pay.
Focus on delivering real value.
Themes
Mood
Type
When to use this quote
- e‑commerce
- software SaaS
- healthcare
- education
Key Concepts
Questions to Reflect On
- What defines “real value” for your customers?
- How can you demonstrate value before charging?
Low‑value services may still be expected for free, limiting revenue.