Never mention a web site is coming until it's already there.
“Never mention a web site is coming until it's already there.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Announce a website only after it is live to avoid premature expectations.
In simple terms: Reveal after launch.
Launch before promotion.
Themes
Mood
Type
When to use this quote
- startup releases
- website rollouts
- public announcements
- media planning
Key Concepts
Questions to Reflect On
- How does early announcement affect user trust?
- When is it safe to tease a product?
Premature hype can damage credibility.