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Never mention a web site is coming until it's already there.

“Never mention a web site is coming until it's already there.” quote by David E. Sanger
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“Never mention a web site is coming until it's already there.”

David E. Sanger

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Announce a website only after it is live to avoid premature expectations.

In simple terms: Reveal after launch.

Key Takeaway

Launch before promotion.

Themes

marketing timing expectations

Mood

cautious strategic

Type

advice practical

When to use this quote

  • startup releases
  • website rollouts
  • public announcements
  • media planning

Key Concepts

product launch communication strategy

Questions to Reflect On

  • How does early announcement affect user trust?
  • When is it safe to tease a product?
A Different Perspective

Premature hype can damage credibility.

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