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Quality is a cycle of repeatedly meeting customer…

“Quality is a cycle of repeatedly meeting customer expectation until the customer begins to expect more, and then meeting those expectations.” quote by Chris J. Kortright
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““Quality is a cycle of repeatedly meeting customer expectation until the customer begins to expect more, and then meeting those expectations.””

Chris J. Kortright

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

It describes quality as a continual loop of meeting expectations, raising them, and meeting the new ones.

In simple terms: Quality is a rising loop.

Key Takeaway

Continuously exceed expectations.

Themes

quality expectations improvement

Mood

analytical strategic

Type

business motivational

When to use this quote

  • product development
  • service industry
  • software
  • education
  • healthcare

Key Concepts

continuous improvement customer experience

Questions to Reflect On

  • How to balance expectations?
  • When to stop raising standards?
A Different Perspective

Raising expectations can cause dissatisfaction.

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