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as Joe Kraue, CEA of JotSpot ... puts it, "Up until now…

“as Joe Kraue, CEA of JotSpot ... puts it, "Up until now, the focus has been on dozens of markets of millions, instead of millions of markets of dozens.” quote by Chris Anderson
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““as Joe Kraue, CEA of JotSpot ... puts it, "Up until now, the focus has been on dozens of markets of millions, instead of millions of markets of dozens.””

Chris Anderson

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Focus should shift from many small markets to many customers within a few large markets for greater impact.

In simple terms: Target big markets, not many tiny ones.

Key Takeaway

Prioritize high‑impact markets.

Themes

strategy market focus economics

Mood

analytical strategic

Type

business insight

When to use this quote

  • startup planning
  • product launch
  • investment decisions

Key Concepts

business models network effects scalability

Questions to Reflect On

  • Are you chasing breadth or depth?
  • How can you identify the most profitable market?
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