If I already intuitively "get" what you're trying to tell…
““If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't… It's your job, as a communicator, to expose the parts of your message that are uncommon sense. (p.72)””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Common sense may be hidden; communicators must reveal the unseen parts of a message.
In simple terms: Explain hidden ideas.
Key Takeaway
Make hidden ideas clear.
Themes
communication
clarity
teaching
Mood
analytical
thoughtful
Type
educational
inspirational
When to use this quote
- presentations
- training sessions
- marketing pitches
Key Concepts
cognitive bias
information design
Questions to Reflect On
- How do you identify hidden assumptions?
- When is it better to trust audience intuition?
A Different Perspective
Over‑explaining can overwhelm audience.