Skip to content

When a measure becomes a target, it ceases to be a good…

“When a measure becomes a target, it ceases to be a good measure.” quote by Charles Goodhart
Download Open image
““When a measure becomes a target, it ceases to be a good measure.””

Charles Goodhart

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

When a metric becomes a policy target, it loses its effectiveness as an unbiased measure.

In simple terms: Targets corrupt measures.

Key Takeaway

Avoid turning measures into rigid goals.

Themes

measurement policy targets bias evaluation

Mood

analytical cautious critical

Type

theoretical academic

When to use this quote

  • government programs
  • corporate KPIs
  • education testing

Key Concepts

perverse incentives goal displacement performance metrics

Questions to Reflect On

  • How do targets distort behavior?
  • What alternatives preserve measurement integrity?
A Different Perspective

May ignore qualitative aspects.

★ ★ ★ ★ ★ No ratings yet

More Goals quotes

Browse all 21,276 Goals quotes