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We want you to write it down--to camouflage it. Only for…

“We want you to write it down--to camouflage it. Only for the present, of course. Once the thing gets going we shan't have to bother about the great heart of the British public. We'll make the great heart what we want it to be. But in the meantime, it does make a difference how things are put. For…” quote by C.S. Lewis
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““We want you to write it down--to camouflage it. Only for the present, of course. Once the thing gets going we shan't have to bother about the great heart of the British public. We'll make the great heart what we want it to be. But in the meantime, it does make a difference how things are put. For instance, if it were even whispered that the N.I.C.E. wanted powers to experiment on criminals, you'd have all the old women of both sexes up in arms and yapping about humanity. Call it re-education of the mal-adjusted, and you have them all slobbering with delight that the brutal era of retributive punishment has at last come to and end. Odd thing it is--the word 'experiment' is unpopular, but not the word 'experimental.' You must'nt experiment on children; but offer the dear little kiddies free education in an experimental school attached to the N.I.C.E. and it's all correct!””

C.S. Lewis

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Manipulating public opinion through language and framing can shape societal attitudes toward controversial policies.

In simple terms: Words shape public perception of policies.

Key Takeaway

Be aware of how framing influences opinion.

Themes

propaganda public opinion ethics

Mood

cautious critical

Type

political philosophical

When to use this quote

  • political campaigns
  • public health messaging
  • education reform
  • media reporting

Key Concepts

framing media manipulation social engineering

Questions to Reflect On

  • How does language affect your view of policy?
  • What framing would change your stance?
A Different Perspective

The quote assumes audiences are easily swayed, ignoring critical thinking.

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