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Neoliberalism makes citizens into consumers. The freedom…

“Neoliberalism makes citizens into consumers. The freedom of the citizen yields to the passivity of the consumer. As consumers, today’s voters have no real interest in politics –in actively shaping the community. They possess neither the will nor the ability to participate in communal, political…” quote by Byung-Chul Han
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““Neoliberalism makes citizens into consumers. The freedom of the citizen yields to the passivity of the consumer. As consumers, today’s voters have no real interest in politics –in actively shaping the community. They possess neither the will nor the ability to participate in communal, political action. They react only passively to politics: grumbling and complaining, as consumers do about a commodity or service they do not like. Politicians and parties follow this logic of consumption too. They have to ‘deliver’. In the process, they become nothing more than suppliers; their task is to satisfy voters who are consumers or customers.””

Byung-Chul Han

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Consumer culture erodes civic engagement, turning citizens into passive buyers rather than active participants.

In simple terms: Consumers replace active citizens.

Key Takeaway

Encourage active political participation.

Themes

politics consumerism citizenship passivity

Mood

critical thoughtful

Type

philosophical inspirational

When to use this quote

  • voter education
  • community organizing
  • media literacy
  • public discourse

Key Concepts

social theory political economy alienation

Questions to Reflect On

  • How can we revive civic responsibility?
  • What incentives promote active citizenship?
A Different Perspective

Changing habits is difficult without systemic shifts.

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