It was really important to try to reach a whole new…
“It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Expanding a franchise's audience involves targeting non‑fans and re‑engaging lapsed viewers through inclusive marketing.
In simple terms: Reach new viewers by appealing to those who think they aren't fans.
Key Takeaway
Broaden appeal beyond core fans.
Themes
marketing
audience expansion
media strategy
Mood
strategic
analytical
Type
marketing
business
When to use this quote
- film releases
- TV series launches
- product rebranding
Key Concepts
inclusion
brand revitalization
fan engagement
Questions to Reflect On
- What strategies can attract skeptics without diluting brand identity?
- How measure success of outreach?
A Different Perspective
Not all non‑fans will convert; risk of alienating core fans.