What then is this thing called Design if it is neither…
““What then is this thing called Design if it is neither style nor applied art? It is planning: the planning as objectively as possible of everything that goes to make up the surroundings and atmosphere in which men live today. This atmosphere is created by all the objects produced by industry, from glasses to houses and even cities. It is planning done without preconceived notions of style, attempting only to give each thing its logical structure and proper material, and in consequence its logical form.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Design is objective planning that gives each object logical structure and material, free from stylistic bias.
In simple terms: Design = logical, unbiased planning.
Key Takeaway
Focus on function and material.
Themes
design
planning
objectivity
function
material
Mood
analytical
thoughtful
Type
philosophical
educational
When to use this quote
- product design
- urban planning
- architecture
- industrial design
- education curricula
Key Concepts
systems thinking
form follows function
human‑centered design
Questions to Reflect On
- How can you ensure design decisions remain objective?
- What role does material choice play in function?
A Different Perspective
Style can still influence perception.