To create a new standard it takes something that's not…
“To create a new standard it takes something that's not just a little bit different. It takes something that's really new and really captures people's imagination. And the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Innovation requires a breakthrough that is distinctly different and captures public imagination, like the Macintosh did.
In simple terms: New standards need truly novel ideas that inspire people.
Seek to create genuinely original work.
Themes
Mood
Type
When to use this quote
- product development
- branding
- marketing campaigns
- tech startups
- design thinking
Key Concepts
Questions to Reflect On
- What makes an idea truly revolutionary?
- How can you inspire imagination with a product?
Existing standards can be hard to surpass without clear vision.