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We have been investing in building a mobile-first selling…

“We have been investing in building a mobile-first selling capability by establishing the Consumer Channels Group to strengthen and align the device-selling motion and to expand our impact with OEM, retail channel partners and our operator channel, and by extending it with our opening of Microsoft…” quote by B. Kevin Turner
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“We have been investing in building a mobile-first selling capability by establishing the Consumer Channels Group to strengthen and align the device-selling motion and to expand our impact with OEM, retail channel partners and our operator channel, and by extending it with our opening of Microsoft Stores.”

B. Kevin Turner

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote outlines a strategy to boost mobile sales by creating a dedicated group, aligning sales motions, and expanding through stores and partners.

In simple terms: Microsoft is building a mobile sales team and expanding stores.

Key Takeaway

Focus on mobile sales and partnerships.

Themes

strategy sales partnerships expansion leadership

Mood

strategic optimistic professional

Type

statement corporate

When to use this quote

  • launching new stores
  • partner collaborations
  • device sales initiatives

Key Concepts

mobile-first channel alignment ecosystem growth

Questions to Reflect On

  • How will this structure improve customer experience?
  • What challenges could arise with partner integration?
A Different Perspective

May overlook regional market nuances.

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