Connecting with others is rewarding; it makes us feel like we're not alone in the world. — Jonah Berger Copy Share Image
Going viral isn’t random, magic, or luck. It’s a science. — Jonah Berger Inspirational Copy Share Image
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information… — Jonah Berger Along for the ride Copy Share Image
“Our desire to share helpful things is so powerful that it can make even false ideas succeed. Sometimes the drive to help… — Jonah Berger Motivation Copy Share Image
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A… — Jonah Berger Copy Share Image
“Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can… — Jonah Berger Doing the right thing Copy Share Image
“For the piece of gold lies 3 feet deep, but your hole is only 2 feet steep, so dig on my friend,… — Jonah Berger Friendship Copy Share Image
“Contagious content is like that—so inherently viral that it spreads regardless of who is doing the talking.” — Jonah Berger Copy Share Image
“The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social… — Jonah Berger Copy Share Image
“Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.” — Jonah Berger Copy Share Image
“In contrast to the notion that any publicity is good publicity, negative reviews hurt sales for some books. But for books by… — Jonah Berger Publicity Copy Share Image
“Harnessing the power of word of mouth, online or offline, requires understand why people talk and why some things get talked about… — Jonah Berger Advertising Copy Share Image
“Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways… — Jonah Berger Copy Share Image
“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good… — Jonah Berger Copy Share Image
“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Second, word of mouth is… — Jonah Berger Marketing Copy Share Image
“It has been said that when people are free to do as they please, they usually imitate one another. We look to… — Jonah Berger Marketing Copy Share Image
“In fact, the messages actually seemed to increase drug use. Kids aged twelve and a half to eighteen who saw the ads… — Jonah Berger Drug use Copy Share Image
“Often we’re not even trying to exaggerate; we just can’t recall all the details of the story. Our memories aren’t perfect records… — Jonah Berger Copy Share Image
