Attention is a limited resource, so we must choose where to focus. Rheingold notes we like gadgets because they let us avoid talking to people. He also points out that a virtual community works only when members invest time, and that sustaining a culture of online ads is extremely difficult.
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Howard Rheingold is a literary critic from the United States, best known for The virtual community.
Quick Facts About Howard Rheingold
Born
July 7, 1947
Nationality
United States
Profession
Literary Critic
Notable works
The virtual community
About Howard Rheingold
Howard Rheingold is an American critic, writer and teacher who studies how modern communication tools like the Internet, mobile phones and virtual communities affect culture, society and politics.