It takes eight to nine months for a Berluti client to get…
“It takes eight to nine months for a Berluti client to get a pair of custom-made shoes and it's fine. I was always against see now/buy now, as I don't think it's relevant to what we do and is not a good image of luxury.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Luxury customization often involves long wait times, which can be seen as a sign of exclusivity but may clash with modern expectations of immediacy.
In simple terms: Luxury takes time, which can feel outdated.
Key Takeaway
Balance exclusivity with client expectations.
Themes
luxury
craftsmanship
customer expectations
timing
Mood
reflective
analytical
Type
brand strategy
customer experience
When to use this quote
- high‑end retail
- custom orders
- client communication
- brand storytelling
Key Concepts
exclusivity
brand perception
service design
Questions to Reflect On
- How can luxury brands maintain exclusivity while offering faster service?
- What aspects of the experience can be enhanced during the wait?
A Different Perspective
Long waits can alienate younger, instant‑gratification customers.