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Candidly, when you go back to '07 or '08, it was hard to…

“Candidly, when you go back to '07 or '08, it was hard to sell cloud. We started out by focusing on large enterprises on day one. Everybody thought cloud was for SMBs (small and mid-size businesses), but we made the leap that it was going to be for large enterprises, that they were going to replace…” quote by Aneel Bhusri
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“Candidly, when you go back to '07 or '08, it was hard to sell cloud. We started out by focusing on large enterprises on day one. Everybody thought cloud was for SMBs (small and mid-size businesses), but we made the leap that it was going to be for large enterprises, that they were going to replace their core systems.”

Aneel Bhusri

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Focusing on large enterprises early proved cloud could replace core systems, contrary to the SMB perception.

In simple terms: Targeting big companies showed cloud’s broader potential.

Key Takeaway

Aim for bold market positioning early.

Themes

strategy innovation enterprise cloud computing

Mood

determined optimistic strategic

Type

business technology leadership

When to use this quote

  • enterprise sales pitches
  • technology conferences
  • product launches
  • strategic planning

Key Concepts

market disruption scale adoption leadership

Questions to Reflect On

  • How can you convince big firms to adopt new tech?
  • What risks do you face targeting a non‑traditional market?
A Different Perspective

Large enterprises may resist change due to legacy systems.

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